Last updated: 14th August 2026
This Privacy Policy explains how Evertam Ltd, trading as WeAutomate (“we”, “us”, “our”), collects, uses, and protects information when you use our website (contentcall.app) and ContentCall.app, our content automation service operated by WeAutomate (“the Service”).
We are based in Ireland and process personal data in accordance with the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.
Data Controller contact: Evertam Ltd, trading as WeAutomate Email: matt@weautomate.ie
1. What Information We Collect
1.1 Information you give us directly
- Business and contact details — name, business name, phone number, email address, website URL, provided during onboarding.
- WhatsApp messages and media — when you or an authorised member of your team sends a photo, caption, or text message to our WhatsApp Business number, we receive and store that message content and any attached images.
- Voice call content — when our system calls you to conduct an interview, the call audio is recorded and transcribed.
- Written responses — any content you provide via approval emails or account setup.
1.2 Information collected automatically
- Google Search Console data — if you connect your Google account, we access search performance data (queries, impressions, clicks, position) for your website via OAuth. We do not access other Google data.
- Website usage data — standard web server logs (IP address, browser type, pages visited) when you visit contentcall.app.
1.3 Information we generate
- Blog posts, social media captions, and other content generated from your interview responses.
- Records of past interviews and job details, used to make future interviews more relevant and avoid repeating questions.
2. How We Use Your Information
We use your information to:
- Conduct AI-assisted phone interviews about your business and completed jobs
- Generate blog posts and social media content based on those interviews
- Publish approved content to your WordPress website and connected social media accounts
- Send you approval emails and service notifications
- Improve the relevance of future interview questions by referencing relevant past conversations
- Provide customer support and respond to your queries
- Comply with legal obligations
We do not sell your personal data. We do not use your data to train third-party AI models beyond the processing described below.
3. How We Share Your Information
We share data with the following categories of service providers, solely to deliver the Service:
| Category of provider | Purpose | Data shared |
|---|---|---|
| Messaging platform provider | Sending and receiving business messages (WhatsApp Business Platform, operated by Meta) | Phone number, message content, images |
| AI language and vision processing providers | Transcribing, cleaning, and writing content from call transcripts and photos | Call transcripts, images, caption text |
| Voice call platform providers | Conducting outbound voice interviews and telephony | Phone number, call audio, interview questions |
| Content management system on your own website | Publishing drafted content and hosting images | Generated content, images |
| Social media scheduling providers | Scheduling and publishing social media posts on your connected accounts | Generated captions, images, connected social account access |
| Email delivery providers | Sending approval and notification emails | Email address, generated content |
| Search analytics providers | Retrieving Google Search Console performance data (only if connected) | OAuth token, search performance data |
| Cloud hosting and database providers | Application hosting and database storage | All of the above, as stored in our production systems |
Each of these providers processes data under their own privacy policy and, where applicable, a data processing agreement with us. We do not permit these providers to use your data for their own purposes. A full list of named sub-processors is available on request by contacting us using the details in Section 12.
We may also disclose information if required by law, or to protect the rights, property, or safety of WeAutomate.ie, our users, or others.
4. International Data Transfers
Some of our service providers (including Anthropic and Meta) may process data outside the European Economic Area (EEA), including in the United States. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses to ensure your data remains protected to a standard equivalent to GDPR.
5. Data Retention
We retain your information for as long as you have an active account with us, and for a reasonable period afterward to comply with legal, accounting, or reporting obligations. Call transcripts and generated content are retained to build a knowledge history for your business, which improves the relevance of future content — you may request deletion of this history at any time (see Section 7).
6. Your Rights
Under GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate data
- Erase your data (“right to be forgotten”)
- Restrict or object to certain processing
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time, where processing is based on consent
To exercise any of these rights, contact us at matt@weautomate.ie. We will respond within one month, as required by law.
You also have the right to lodge a complaint with the Irish Data Protection Commission (DPC) at www.dataprotection.ie if you believe your data has been mishandled.
7. Deleting Your Data
You can request full deletion of your business’s data — including call transcripts, generated content history, and contact details — at any time by emailing matt@weautomate.ie. We will confirm once deletion is complete, typically within 30 days.
8. Security
We take reasonable technical and organisational measures to protect your data, including encryption of sensitive credentials at rest (such as API tokens and OAuth refresh tokens), access controls, and secure hosting infrastructure. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. WhatsApp Business Platform Specifics
If you communicate with us via WhatsApp, your messages are processed through Meta’s WhatsApp Business Platform in addition to our own systems. Meta’s own privacy policy (https://www.whatsapp.com/legal/business-data-processing-terms) also applies to how they handle message transport. We only retain and process the content of messages sent to our registered business number for the purposes described in this policy.
10. Children’s Privacy
The Service is intended for business use only and is not directed at individuals under 18. We do not knowingly collect data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated to active users via email or a notice on our website. The “Last updated” date at the top of this page reflects the most recent revision.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data:
Evertam Ltd, trading as WeAutomate Email: matt@weautomate.ie Website: https://contentcall.app